Find out how Hyper-Reach is being used to help make mass notification communications accurate and simple.

Red Cross of Greater Rochester
Cornell University Facilities Customer Service Center

Red Cross of Greater Rochester

Hyper-Reach/Communities Service

"This has been a "lifesaver" for our emergency social services department. The product is easy to use, versatile, and extremely efficient."
- Becky L. McCorry
Red Cross of Greater Rochester

For the Red Cross of Greater Rochester, New York, getting qualified personnel on the scene of an accident or disaster as quickly as possible means averting potential hardship. In the past, contacting Red Cross volunteers and staff was an inefficient hit-or-miss affair. Internal staff spent hours making calls—precious time when lives and property are at stake.

With Hyper-Reach, the Red Cross has dramatically reduced the time of outgoing, and hence, return calls. By simply recording a single message then "hitting" the send button, a pre-programmed database is contacted. The system also can identify incorrect phone numbers in the database, and recipients of the message can reply to the Red Cross with their availability right through their phone's keypad.

Ms. McCorry states, "…we can develop and manipulate our own groupings as needed, and it is web-based so we can notify by phone or Internet connection. This truly gives us the flexibility we require during times of disaster."

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Cornell University Facilities Customer Service Center

Hyper-Reach/Communities Service

"When life, physical assets and proprietary research are at stake, you don't take chances. You need to get critical information to the right people, right away."
- Lawrence W. Albro
Manager of Facilities Customer Service
Cornell University Facilities Customer Service Center


The Facilities Customer Service Center at Cornell University in Ithaca, NY is a bustling hub of activity. During one year, they will field over 85,000 incoming phone calls and place nearly 115,000 outgoing calls regarding maintenance and facilities issues campus wide.

When the university's environmental systems are compromised—cooling, heating, electric, ventilation, water and other factors—the potential loss of data or damage to property can be catastrophic for this world-renowned educational and research center.
With approximately 75 buildings and 500 staff across campus, getting emergency messages delivered to the right people quickly is no small task.

In response, Cornell's service center chose Hyper-Reach as their vehicle of choice for rapid, large-scale communication. Hyper-Reach allows the service center staff to place hundreds of phone calls faster and more effectively. Within minutes, the entire campus maintenance and facilities staff can be contacted. The system makes the calls and tracks the results, letting staff know how many were reached successfully, which numbers are no longer in service, "no answer" numbers, and other data.

In addition, the service center staff can customize features for the specific needs of their constituency, so that Hyper-Reach is not only a means of communicating a message, but also for collecting data. Hyper-Reach can also be used in response to other campus threats, including terrorism or biohazards.

Larry Albro of the Facilities Customer Service Center states, "What used to take hours, now takes minutes. Not only do we save on the costs associated with tedious number-by-number contact, but also the monumental costs of lost research, assets or life. In our set of emergency response tools, Hyper-Reach is the vital communication link we rely upon."

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