More Marketing Materials for your Citizen Signup Campaigns
We’ve been hard at work helping our customers get their residents enrolled in their Hyper-Reach emergency notification system. We want to show you some of the materials we’ve created and let you know what’s available for you to use.
Above is a sample of what we’ve put together in just the last two months:
All of these images – and many more – can be easily adapted to your community and agency. And if we don’t have what you’re looking for, we’re happy to create more!
Our task is made easier because we optimize our signup methods to make it as easy as possible for citizens to register for alerts. For example:
- We have more registration methods than any of our competitors, including a phone-based system that’s perfect for older citizens and folks without Internet access.
- Our web signup form is designed to be easy to fill out on a smartphone or tablet. That’s important because more than 70% of internet access is on mobile devices.
- We also minimize the number of steps that folks have to go through to register. Some of our competitors require account creation first, then filling out a form, then account confirmation, plus multiple invasive questions, etc. So many people don’t actually complete the process.
- We don’t require passwords to set up an account. You can use your social media account instead of creating a separate username and password. (This also makes it easier to remember how to access your account when you need to make changes.)
- Our one-click process lets your residents sign up with one click on their browser. And that method can be an additional way to reach people in an emergency.
- And don’t forget about signing up through Alexa, which only Hyper-Reach offers. All that is required is for folks to say “Alexa, enable Hyper-Reach.”
But even with all these tools, it’s important to let folks know about the alert service and to give them a reason to sign up. Which is why we’ve worked with our customers to create ads, flyers, brochures, press releases, signage, billing inserts, social media posts and more to get the word out.
And we’ve developed a complete marketing plan to help guide the use of all of these materials.
So if your agency wants help in publicizing the alert system, just let us know. You can send us a message at firstname.lastname@example.org or let your Hyper-Reach sales or service person know.