“Wireless-Only” Reaches 43% of Households

Venn bubbleThe Centers for Disease Control publish statistics twice a year showing the percentage of households that have landlines or mobile phones or both. 

It’s an impressive study, with a huge sample.  But because it comes out six months after the data, we’ve developed a model to project where the US really is in terms of “wireless substitution” as they like to call it.

Based on the most recent data, we’re estimating that about 43% of all US households are “wireless-only”, meaning that they do not have a home landline.  So the only way you can reach them with a phone call or a text message is on their mobile phone.  And that’s for the US as a whole.  If you look at specific segments, such as the southern US, urban residents, younger people, etc., the wireless-only statistics are much higher.

By the end of the decade – maybe sooner – more than half the US will not be reachable via a landline telephone call.


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