A lesson from “snowedoutatlanta”

A great story in the WSJ profiles a woman in Atlanta who creates a Facebook page to help folks stuck during the recent snowstorm.   Michelle Sollicito runs a small Facebook group, but decided to create a new one called “SnowedOutAtlanta” to help people share information.  According to the Journal, the group had 55,000 members by Friday.  Kudos to her.  Now, how can we – who specialize in getting useful information to the public in an emergency – help the next Michelle?