Are You in the Path?


On April 8, 2024, millions of people across the US will see something special: a total eclipse of the sun. This will be the first total solar eclipse in the continental U.S. since 2017. While most of the country will see at least a partial eclipse, a 115 mile wide path of totality – where the sun is completely blocked by the moon  – will start in the U.S. at Eagle Pass, TX, go right by Hyper-Reach headquarters in Rochester, NY and end its U.S. run at the Canadian border near Houlton, ME. Along the way, it will run over 2,000 miles and cross 15 states. Within this path of totality, people will experience a few minutes of mid-day darkness, and see the Sun’s corona shining like a halo around the Moon.

In addition to the 31 million people who live there, the eclipse will attract a lot of visitors to the areas along the path of totality. Between 1.8 and 7.4 million people are expected to travel to see the eclipse, according to

Taking advantage of this opportunity, many areas in or near the path of totality are hosting festivals, watch parties and the like. The website Festival Guides and Reviews has listed almost 300 festivals with food vendors in 13 of the 15 states affected.

Millions of people pouring into this “path of totality” translates to challenges for local governments in the affected areas, including public safety and emergency management. Those challenges include managing the traffic and congestion expected before, during, and after the event, providing adequate accommodation and facilities for visitors, ensuring public health and safety during the eclipse, and preparing for potential emergencies and incidents that may arise during the eclipse, such as fires, accidents, injuries, or crimes.

As preparation for these challenges, many jurisdictions are making special plans, including: 

  • closing or restricting some roads, bridges, and parking areas;
  • offering alternative accommodations, such as public parks and fairgrounds for camping or parking;
  • partnering with local businesses and organizations to provide food, water, entertainment, etc.;
  • collaborating with regional and national partners to plan emergency response/recovery operations, and to communicate and share information and resources. 
  • increasing staff, equipment and training for 911, police, fire, and medical services.

If you’re making plans to deal with this event, Hyper-Reach is ready and able to help. We’ve identified over 100 Hyper-Reach customers who are in or near the path of totality.  Here are just a few of the ways we’ve identified where we can be of help: 

  • Our information hotline.  Our information hotline lets you record important information you want to share with the public, which they can access by phone 24×7.  It’s a great way to provide added information without added staff. 
  • EventReach™ SMS messages. Our EventReach feature lets you assign an event code (e.g. “EaglePassEclipse”) to an SMS enrollment number. When residents and visitors text the code to the number, they’re signing up to receive text messages specific to the event. Use EventReach to get the word out about road closures, special resources and anything else you think will help the public getting to or from the event. We’ve even put together a template you can use to publicize getting folks signed up (see below.) You can access this and other templates here.
  • Social media integration. Hyper-Reach is an easy way to send out messages to Facebook, X (Twitter), and Nextdoor, with more social media networks coming soon. Encourage residents to follow you on Facebook and X so they can get updates. And use Nextdoor to reach people even if they’re not following you. 

Hyper-Reach Customers Along the Path of Totality

And let us know if there’s anything else we can help you with as this exciting event comes near. Just send a note to “” and let us know how we can help. 

The 2024 eclipse will be a spectacular show in the sky, and one that will be remembered for years to come. It will be a rare opportunity to witness the beauty and wonder of nature, and to learn more about our place in the cosmos. For those who are interested in seeing the 2024 eclipse, now is the time to start planning and preparing for this amazing event.

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