In its continuing quest to add to the notification abilities of America’s emergency management agencies, Asher Group is introducing a new offering called Hyper-Reach Express.
Hyper- Reach Express leverages the IPAWS (Integrated Public Alert System) created by FEMA to enable municipal,county, state and other agencies to broadcast emergency alerts to all qualified mobile phones within range of the towers selected for that message distribution. These alerts are specifically formulated messages designed to inform the public quickly of events which meet specified criteria for urgency, severity and likelihood.
Thanks to the cooperation of most mobile phone carriers,including Verizon, AT&T, Sprint and T-Mobile, the messages are broadcast with no additional cost to either agencies or the public. Messages can be sent hundreds, thousands or millions of people without concern for cost.
Because these messages are broadcast to all cell phones in range, they reach people regardless of whether they have registered with an agency or even regardless of where they normally live. Visitors to an area can be alerted to an emergency, as can commuters through an area.