Hyper-Reach Releases IPAWS/CMAS Capable Services


Hyper-Reach, in cooperation with the Department of Homeland Security, has released Hyper-Reach Express, a message origination system to enable emergency centers and law enforcement agencies to broadcast “just in time” messages via cell phone text messages to all qualified cell-phones within a geographic area.

The Department of Homeland Security, through FEMA, has been developing an emergency notification system called IPAWS. Using the CMAS portion of the IPAWS system, 911 centers, police and other governmental emergency agencies can now send emergency messages via broadcast text message to anyone within the geographical boundary designated for that message. The message is broadcast directly from cell towers to all cell phones within range, and only those cell users who are in the range of towers where danger is imminent will receive the text. The message is free for both sender and receiver. FEMA manages the IPAWS program and works with qualified emergency notification providers to make this service available. The only cost for local authorities is the software used to send the messages.

Hyper-Reach, a Rochester, NY telephony firm, has developed the software needed for sending IPAWS/CMAS messages anywhere in the US and is offering the software as a service called Hyper-Reach Express(tm).  The service is available on a stand-alone basis or as an added feature of its well-established Hyper-Reach Emergency Notification Service, which provides mass notification to land-line phones, registered cell phones, email and SMS (text) addresses.

Sam Asher, President of Hyper-Reach, emphasizes the speed, reliability and ease of use of the IPAWS/Hyper-Reach service. “In times of emergency, these three factors are what make the difference in providing people a few more crucial minutes to prepare and find safety.” Contact your local police and Emergency 911 Center to discover if they have applied for IPAWS authority. Urge them to take advantage of this latest technology. Read more at https://www.hyper-reach.com or call (855)2-NOTIFY. If you’re on staff at a 911 or police center, read our white paper on IPAWS/CMAS at the Hyper-Reach website and learn more about the next generation of emergency services.  To obtain a copy, call Hyper-Reach or send an email to IPAWS@hyper-reach.com.

Getting Certified As an IPAWS Initiator (MOA)

Although FEMA makes it relatively easy to become an IPAWS message initiator, there are a few rules that must be met and some steps in the process that  emergency offices applying for IPAWS need to understand:

1) Qualified Agencies. Almost any level of government from municipal to Federal is potentially eligible to become an authorized agency. The key in this is the state emergency management contact that FEMA has designated to coordinate which agencies in the state are eligible to be authorized. Here’s a sample of variety of agencies that have qualified for IPAWS:

Kenai Peninsula Borough Office of emergency Management (AK)

Lexington Fayette Urban county Government (KY)

Hawaii State Civil Defense

Monroe County Emergency Services for Monroe County ( NY)

Puerto Rico Emergency Management Agency

New Jersey State Police

City of Moreno Valley Emergency Management Agency (CA)


The Application process is straightforward. The MOA (Memorandum Of Agreement) application is available through our office or www.FEMA. gov   It’s a two page document simply identifying the applicant agency. In addition the  FEMA application requests an “interoperability software provider”  to be named. Email us at Hyper-Reach  with a request and we will have that portion of the MOA form  completed for you to send to FEMA. An office needs simply to fill out the MOA, include the interoperability software provider sheet and email it to IPAWS@dhs.gov

If you have questions, simply call Hyper-Reach at (585) 586 -0020 and ask for Kiva (8-5pm daily) and you will be supported to get your MOA application in.The approval process at this publication date is approximately a month.

After an office has applied, FEMA will contact the applying office and provide everything needed to finish certification. As more and more agencies apply, FEMA predicts a bottleneck of applications due to the limits of FEMA staff. We encourage you to apply as soon as possible.







Asher Group Launches Hyper-Reach Express

In its continuing quest to add to the notification abilities of America’s emergency management agencies, Asher Group is introducing a new offering called Hyper-Reach Express.

Hyper- Reach Express leverages the IPAWS (Integrated Public Alert System) created by FEMA to enable municipal,county, state and other agencies to broadcast emergency alerts to all qualified mobile phones within range of the towers selected for that message distribution. These alerts are specifically formulated messages designed to inform the public quickly of events which meet specified  criteria for urgency, severity and likelihood.

Thanks to the cooperation of most mobile phone carriers,including Verizon, AT&T, Sprint and T-Mobile, the messages are broadcast with no additional cost to either agencies or the public. Messages can be sent hundreds, thousands or millions of people without concern for cost.

Because these messages are broadcast to all cell phones in range, they reach people regardless of whether they have registered with an agency or even regardless of where they normally live. Visitors to an area can be alerted to an emergency, as can commuters through an area.

Why Choose Hyper-Reach?

In all of our sales materials, we stress ease of use, reliability,budget friendly pricing, all in one packaging of services. We tell people that we’re “big” on remote accessibility (you can use a phone to launch the system from anywhere). We offer a strong customer service component after the sale. All of these things are certainly true and we  stand by them.

But the real reasons that people say yes to The Asher Group, to Hyper-Reach and to Hyper-Reach IPAWS are our guiding principles of work each day. People sense this commitment in us long before they even buy Hyper-Reach and become close working partners with us:

The principles  by which we are guided:

  • Our passions are the source of our strength.
  • There is no thing which could not be done still better.
  • Feedback is the key to perfecting in any field.
  • The purpose of our work is actual benefit for our customers.
  • We aim at harmonious integration of technology with life.
  • We  extend kindness and ease of stress for all who contact us

How Emergency Offices Can Get Ready for IPAWS Use


Nate Nelson and Kiva Wyandotte from the Hyper-Reach sales department participated in a seminar sponsored jointly by FEMA and the National Weather Service about “best practices” for the use of IPAWS.

You can find this webinar free in the FEMA library at fema@dhs.gov    Here are the main points for those who want the most out of Hyper-Reach/IPAWS and emergency notification overall:

1) Identify carefully both the man made and the natural “vulnerables” in your area.
(industrial, weather, water, haz. mat, fire, etc etc…. look carefully for things not in your current EAS plan.) You may believe that you have done this in the pas,t but periodically it’s important to lookcarefully at potential and current vulnerabilities in your locale.In doing so, you may  realize that a neighboring county or state (or country if you’re a border state) can best manage a specific type of alert. It’s important to form a clear and definitive alliance around that kind of threat so that it’s clear who should best handle the alert.

2) Be very clear about who specifically is authorized to manage the alert.
(Who, by name, is going to be responsible?)(What are the roles of other staff, other agencies, other private and public entities, the public?)

3) Work with your partners: local media, industrial, telephone carrier, public, local government.
(work actively on developing real partnerships that include trust, understanding and communication that is ongoing)

4) Develop clear repeatable steps for action response
(Develop protocols and policies for the use of the IPAWS system and post online/make available in hard copy to all staff and all your partners, if possible)

5) Review public warning plans on a schedule and update your plans,policies.
(Don’t just leave them on a shelf; plans need to be  reviewed and used regularly and available to everyone)

6) Actively educate the public on the use of the system and their part in responsible citizenship around IPAWS and emergency management overall.
( tell them that it is unsafe to disconnect from warning sources)
(ask them to prepare their homes/families for electrical, heat, water,property outages
(get public feedback about how IPAWS is working and make adjustments)

7) Test  launch your IPAWS and go through a set of realistic exercises frequently.
(FEMA allows for  frequent designated tests on IPAWS and it’s important that you run tests regularly and get community feedback on each event.)

8) Keep the FEMA/IPAWS/DHS website handy, there’s a wealth of information on there.

Residents Question Evacuation Order

Published: 10/30 3:54 pm

Hilton, N.Y. – Some lakefront residents questioned why a mandatory evacuation order was issued in the middle of the Sandy-related storm that swept through the Rochester region Monday night and Tuesday morning.

Monroe County issued the order to 2,200 residents Monday at 8 p.m., several hours after the storm began. The order was lifted at 9:30 a.m. Tuesday.

On West Wautoma Beach Road in Hamlin some residents left and others did not.

“My husband and I spent 20 minutes arguing about whether we were going to evacuate,” said Maggie Kelly.

“I was saying no, because if we really had to do it, we should have done it way before,” said Jonathan Kelly. “By that time the storm was almost in full effect.”

The couple ended up going to a friend’s house in Irondequoit.

“I figured why bother? I’ve been through worse than this down here so I was not leaving,” said 40-year resident Diane DeLosh, who noted the lake levels seemed low and she still had power. “There wasn’t anything that told me to get out – nothing.”

Chuck Lutwiller, who’s lived on the street for 58 years, slept through the robocall that notified the neighborhood of the evacuation order. Police knocked on his door after midnight.

“I says there’s no way I’m going to get in my car and go out of here,” said Lutwiller said. “So when he left I just went back in my house went back to bed…I figure it was like four or five hours late.”

“I don’t think it was late,” said County Executive Maggie Brooks. “We did three hyper-reach calls and the very first one strongly encouraged people to consider moving in with a friend, moving in with a relative.”

Brooks said her team spent a long time assessing the risk before issuing the order. It’s not clear if there was an additional threat that emerged later in the day.

“It’s not an exact science. Safety has to be the most important requirement. If we feel the safety of the public could be compromised in any way, we’re going to make that order,” Brooks said. “I would rather apologize for being overcautious than have to apologize or explain a death or an injury or something even more devastating, so I think we made the right call.”

What “Easy to Use” Really Means: features to examine when considering emergency notification systems


When an emergency notification system offers as a feature that it’s “easy to use”, that term can mean different things to different users.

In real use what exactly does “easy to use” mean and how can an emergency office determine how a particular emergency notification system will fit with the day to day operations of the staff. Here are some of the basic factors in comparing systems:

1) The log in should be simple when the website appears. It should be a one step process of ID and PIN or something similar. Sites that use terms such as “enter” before allowing a user to log in or multi step processes waste precious time in an emergency.

2) The main controls should be organized into usable and recognizable categories such as ACCOUNT, LISTS, etc. so that the user  has very little “re-orienting” to do to use the system.

3) The site should be visually clear in terms of color and contrast of buttons/drop downs/fields. Not all users “see” the screen the same way, so it must be presented as visibly clear to the widest possible audience.

4) The speed of processing for either adding information or switching functions should be rapid. When information is filled into a field for a function and the enter button is activated, the response should feel rapid  to the user.

5) There should as little clutter on any page as possible. In particular, the page that configures the “launch” of a campaign will need to be clear in providing the steps for launch, one at a time, leading the user easily through the process. Remember that the user may be under stress and this affects both memory and analytical functions in the brain.

You may want to begin to make a list of other features you find important for your own  emergency office. When you do, contact Hyper-Reach and we’ll give you more details.