Hyper-Reach Releases IPAWS/CMAS Capable Services


Hyper-Reach, in cooperation with the Department of Homeland Security, has released Hyper-Reach Express, a message origination system to enable emergency centers and law enforcement agencies to broadcast “just in time” messages via cell phone text messages to all qualified cell-phones within a geographic area.

The Department of Homeland Security, through FEMA, has been developing an emergency notification system called IPAWS. Using the CMAS portion of the IPAWS system, 911 centers, police and other governmental emergency agencies can now send emergency messages via broadcast text message to anyone within the geographical boundary designated for that message. The message is broadcast directly from cell towers to all cell phones within range, and only those cell users who are in the range of towers where danger is imminent will receive the text. The message is free for both sender and receiver. FEMA manages the IPAWS program and works with qualified emergency notification providers to make this service available. The only cost for local authorities is the software used to send the messages.

Hyper-Reach, a Rochester, NY telephony firm, has developed the software needed for sending IPAWS/CMAS messages anywhere in the US and is offering the software as a service called Hyper-Reach Express(tm).  The service is available on a stand-alone basis or as an added feature of its well-established Hyper-Reach Emergency Notification Service, which provides mass notification to land-line phones, registered cell phones, email and SMS (text) addresses.

Sam Asher, President of Hyper-Reach, emphasizes the speed, reliability and ease of use of the IPAWS/Hyper-Reach service. “In times of emergency, these three factors are what make the difference in providing people a few more crucial minutes to prepare and find safety.” Contact your local police and Emergency 911 Center to discover if they have applied for IPAWS authority. Urge them to take advantage of this latest technology. Read more at https://www.hyper-reach.com or call (855)2-NOTIFY. If you’re on staff at a 911 or police center, read our white paper on IPAWS/CMAS at the Hyper-Reach website and learn more about the next generation of emergency services.  To obtain a copy, call Hyper-Reach or send an email to IPAWS@hyper-reach.com.

Asher Group Launches Hyper-Reach Express

In its continuing quest to add to the notification abilities of America’s emergency management agencies, Asher Group is introducing a new offering called Hyper-Reach Express.

Hyper- Reach Express leverages the IPAWS (Integrated Public Alert System) created by FEMA to enable municipal,county, state and other agencies to broadcast emergency alerts to all qualified mobile phones within range of the towers selected for that message distribution. These alerts are specifically formulated messages designed to inform the public quickly of events which meet specified  criteria for urgency, severity and likelihood.

Thanks to the cooperation of most mobile phone carriers,including Verizon, AT&T, Sprint and T-Mobile, the messages are broadcast with no additional cost to either agencies or the public. Messages can be sent hundreds, thousands or millions of people without concern for cost.

Because these messages are broadcast to all cell phones in range, they reach people regardless of whether they have registered with an agency or even regardless of where they normally live. Visitors to an area can be alerted to an emergency, as can commuters through an area.

Why Choose Hyper-Reach?

In all of our sales materials, we stress ease of use, reliability,budget friendly pricing, all in one packaging of services. We tell people that we’re “big” on remote accessibility (you can use a phone to launch the system from anywhere). We offer a strong customer service component after the sale. All of these things are certainly true and we  stand by them.

But the real reasons that people say yes to The Asher Group, to Hyper-Reach and to Hyper-Reach IPAWS are our guiding principles of work each day. People sense this commitment in us long before they even buy Hyper-Reach and become close working partners with us:

The principles  by which we are guided:

  • Our passions are the source of our strength.
  • There is no thing which could not be done still better.
  • Feedback is the key to perfecting in any field.
  • The purpose of our work is actual benefit for our customers.
  • We aim at harmonious integration of technology with life.
  • We  extend kindness and ease of stress for all who contact us