Guide to Wireless Emergency Alerts

Wireless Emergency Alerts (WEAs) are a critical part of the United States’ ability to respond to emergencies and send life-saving information to those in a disaster area. Relevant authorities use these alerts in conjunction with other emergency messages from sources like news broadcasts, radio and television’s Emergency Alert System and outdoor sirens. By knowing more about WEAs, you can better prepare your business or organization for emergencies.

Take a moment to learn more about what WEA messages are, their main types and the capabilities of WEA devices. Here, we’ll also cover the answers to frequently asked questions about WEAs and how an emergency notification company can help your organization. We’ll also explain why you should still sign up for emergency alerts from your local government even if you receive WEAs.

What Are Wireless Emergency Alerts?

WEAs are short emergency messages broadcast from cell towers to every WEA-enabled mobile device in a specific area. These messages allow authorized agencies, such as tribal, territorial, local, state and federal alerting authorities, to send out an emergency alert quickly. The Federal Emergency Management Agency (FEMA) partners with wireless providers and the Federal Communications Commission (FCC) to deliver WEAs to people’s devices for public safety. Typically, wireless providers rely on cellular broadcast technology to deliver these alerts.

WEAs don’t require anyone to subscribe to a service or download an app to receive them. As a result, agencies can send these alerts to many devices with ease, informing the public of various disasters and emergencies. Additionally, these messages provide life-saving information and are short in length.

Types of WEA Alerts

Authorized agencies use several types of WEA alerts for specific situations. For example, an agency could send an AMBER Alert to alert a community of a kidnapping or send an imminent threat alert warning people of an extreme weather event. Learn more about the main types of WEA alerts below:

  • America’s Missing: Broadcast Emergency Response (AMBER) Alerts: AMBER Alerts take the form of urgent bulletins sent out due to child-abduction cases. These alerts are crucial in informing the public of kidnappings and raising the chances a missing child gets home safely. A governmental agency can enable its community to help search for a missing child by sending out this alert.
  • Imminent threat alerts: Government agencies send out imminent threat alerts about threatening emergencies, such as active shooters, extreme weather events and human-made or natural disasters. These alerts only occur when these threats are happening or soon to happen.
  • Public safety alerts: Unlike imminent threat alerts, authorized agencies send out public safety alerts after an imminent threat has happened or when a threat isn’t imminent. These alerts are about events less dangerous than those described by imminent threat alerts. 
  • Opt-in test messages: Authorized agencies use opt-in messages to test state and local officials’ ability to deliver their WEAs to the public. These messages will always state they’re a test so they don’t cause panic.
  • Presidential alerts: The President of the United States of America can send WEA messages in the case of a national emergency.

What Devices Will WEAs Show Up On?

Most smartphone and many other devices are compatible with WEAs, which will receive them in the event of an emergency. Most of the time, WEAs will show up on smartphones. However, you can find devices other than handsets that are capable of receiving them. For example, some smartwatches and tablets can also receive WEAs.

Most wireless carriers, including Verizon, T-Mobile and AT&T, offer WEA-capable devices. As well, all of the top phone manufacturers offer phones and other mobile devices with WEA capabilities. For example, Apple, Google, LG, Motorola, Nokia and Samsung all offer WEA-capable smartphones. While phones made before 2012 may not have WEA capabilities, almost all new phones sold in the US are WEA-compatible. 

What Are the Capabilities of WEA Devices?

A WEA-capable device can only receive messages of 360 or fewer characters. And older devices may be able to receive messages of 90 characters or less. The capabilities of a WEA device are determined by the WEA version it supports. As the technology has developed, the FCC and FEMA have continued to develop WEA alerts to provide more information in the event of an emergency.  As a result, you can find three versions of WEAs available today — WEA 1.0, WEA 2.0 and WEA 3.0.

Learn more about the different WEA versions below:

  • WEA 1.0: A device with WEA 1.0 capabilities can only receive messages with up to 90 characters. These devices may also receive messages with clickable URLs that link users to phone numbers or websites. 
  • WEA 2.0: As an upgrade to WEA 1.0, WEA 2.0 allows emergency personnel to send alerts with a maximum of 360 characters to compatible devices. These alerts support public safety messages, consumer opt-in functionally for receiving local and state messages, alert message prioritization and Spanish-language messages. It also includes all of the functionality of WEA 1.0. 
  • WEA 3.0: WEA 3.0 offers all of WEA 1.0 and WEA 2.0’s abilities, and it adds greater geo-targeting abilities. With this improved geo-targeting, emergency professionals can define the alert area more precisely and avoid sending messages to people outside the emergency area. If you have a WEA 3.0-compatible device, you may need to go to your device’s settings and turn on location services to receive the benefits of geo-targeting.

Alongside the functionality of various WEA versions, your device’s WEA capabilities might change based on where it’s located when it receives an alert. For example, depending on which mobile provider’s service area your device is located in, its capabilities can be different. Occasionally – but rarely – if your wireless service provider is conducting network maintenance and upgrades, WEAs might not be available.

More advanced devices tend to have greater WEA functionality. For instance, the latest mobile devices and smartphones are more likely to receive WEA 3.0 alerts, while older devices are more likely to only receive WEA 1.0 alerts. Usually, a wireless provider will have a list of their devices indicating their WEA abilities.

WEA Frequently Asked Questions

Many consumers and businesses have questions about WEAs. Since these alerts are essential to public safety, you may want to be as informed about them as possible. Review some of the main answers to frequently asked WEA questions below:

Can I Turn WEA Alerts On and Off?

Compatible WEA devices are usually automatically signed up to receive WEA messages, meaning you won’t have to turn them on to receive them. However, state and local testing alerts are typically disabled by default, so you’ll have to turn them on if you want to receive them.

If you want to turn WEA alerts off, you can block some of them. For example, you can turn off public safety messages and AMBER Alerts. However, you can’t turn off presidential alerts.

Can I Block WEA messages?

You can only block state and local testing alerts, public safety messages and AMBER Alerts. However, it’s not recommended to turn these alerts off, as they’re meant to keep you and others safe in the event of an emergency. In addition, due to the Warning, Alert and Response Network (WARN) Act, people can’t block WEA messages sent by the president.

Are WEA Messages Free?

WEA messages are a public service, and as a result, they’re completely free. After you receive one, you won’t have to pay any data or connection fees.

Who Will Receive WEA Alerts?

Agencies broadcast WEA alerts to the specific geographic area impacted by an emergency. For example, if an agency sent an alert to a zone in North Carolina, everyone with a WEA-capable mobile device would receive the alert, regardless of whether they’re a resident or just visiting the area. In other words, if you were visiting a zone affected by an emergency in North Carolina, but you live in New York, you’d still receive the alert since your mobile device is in the alert zone.

Are WEAs Text Messages?

WEAs aren’t text messages, even though they look like them. WEAs are transmitted using technology that’s not the same as the system used for SMS text messages and voice calls.

What Will Happen When I Receive a WEA Message?

When you receive a WEA alert, you’ll see it on your device’s screen, appearing much like a text message. These alerts will also call attention to themselves with unique vibrations and signals to ensure those with vision or hearing-related disabilities notice them.

Who Sends WEA Alerts?

Various agencies and authorities send out WEAs to the public. These alert originators include local and state government authorities and various federal agencies. Authorized public officials will send these alerts through FEMA’s Integrated Public Alert and Warning System (IPAWS) to wireless carriers participating in the WEA program. 

Do WEAs Track My Location?

No. While some people think WEAs track your location to send relevant messages, these alerts don’t work like that. Instead, nearby cell towers broadcast these messages to WEA-capable devices inside a geographic location. If your WEA-capable device is within a defined geographic location’s range, you’ll receive the message.

How Do I Know if My Wireless Carrier Offers WEAs?

All of the major wireless carriers offer WEA-compatible devices and transmit WEA messages. Over 100 wireless services providers support WEA messages.  If a wireless carrier doesn’t provide WEAs, the FCC requires it to notify its customers about the lack of WEAs. Before you choose a wireless carrier, it’s smart to confirm that they provide WEA-compatible devices and review the extent of their offerings. 

Will WEA Alerts Display on Devices Other Than Handsets?

WEAs will display on more devices than just handsets. For example, some tablets and smartwatches can receive WEAs.

How Geographically Precise Are WEAs?

When the WEA program first began, wireless providers typically sent alerts to geographic areas restricted to the countries or counties impacted by an emergency situation. In 2017, WEAs became even more precise. During this year, new rules were implemented that required wireless providers to send alerts to areas in emergency situations even when it was a single city or town. These alerts had to be sent to the best-approximated area affected by an emergency rather than the entire surrounding area.

In 2019, WEAs continued to evolve their precision, as participating wireless providers had to improve their alerts’ geo-targeting abilities even more. With these rules in place, providers must send their alerts to areas within a tenth of a mile overshoot, although this rule applies only to devices supporting WEA 3.0.

How Do I Know My Device Can Receive WEA Alerts?

If you want to find out if your device can receive WEA alerts, it’s a good idea to check with your wireless service provider. Because there are a few providers the don’t offer WEAs on any of their devices, it’s crucial to know if you’re receiving service from a company that doesn’t send out these alerts.

Additionally, some providers only offer WEA messages to some of their devices and in only specific areas. As a result, it’s best practice to check what WEA-capable devices your provider offers and where the company can deliver WEA alerts.

Will a WEA Interrupt My Phone Call?

WEAs will not interrupt your phone call. If you’re on the phone when a sender transmits a WEA, you probably won’t receive the message until after you end the call.

How Long Do WEA Messages Last?

Due to rules put in place in 2019, WEA messages have to be in a location and format that a wireless customer can access for up to 24 hours after receiving the message. Unless you delete the message within that time frame, it’ll stay on your mobile device or wireless phone for a day. The long-lasting nature of these messages allows you to have additional time to look over the alert and any emergency information it provides.

If I Get WEA Messages Should I Still Sign Up for Local Emergency Alerts?

Yes. Although WEA messages can warn you of many emergency situations, there are many kinds of dangerous situations that won’t result in a WEA message.  For example, boil water alerts, which are one of the most common types of alerts are not usually sent by WEA. And messages from your local emergency management or public safety agency will often be more targeted and accurate.

How Hyper-Reach Can Help Emergency Managers

At Hyper-Reach, our emergency notification solutions give emergency managers the ability to quickly transmit messages to numerous recipients. Since we have a variety of sending methods, we maximize the chances a recipient sees the message and can take appropriate action fast. When you partner with us, our solutions allow emergency managers to easily craft messages, define audiences based on characteristics or geography and provide information on when and how to send various messages.

The various mass notification features and tools we offer to businesses and organizations make us a go-to choice for emergency managers in many fields. Alongside sending messages to users, we also give managers the tools to send emergency alerts via social media, internet advertising, desktop pop-ups, digital signage and sirens. We provide easy user management to help managers easily send out alerts to relevant users. Additionally, our precise geographic targeting makes it simple to send alerts to people affected by an emergency.

We package our critical event management solutions into one unified communications platform. Some of our solutions include crisis management and incident response to ensure you can react quickly to an emergency and manage it appropriately. We also offer emergency messaging, mobile phone alerts, boil water advisories, on-call communications, weather alerts, non-emergency communication and more. Our many types of notifications assist organizations as they attempt to keep people fully informed.

Learn More About Our Alert System

With all the ways Hyper-Reach can help emergency managers better notify audiences about emergencies, you might be interested in partnering with us. Our many solutions can help emergency managers in various fields better protect people, profit margins and property. Since our software meets all of a public alert system’s strict requirements, you can trust our solutions to quickly and reliably deliver informative messages to people affected by an emergency.

If you’re interested in our alert system, take a moment to request a demo and free quote. For those who need more information, please feel free to contact us or review our solutions.

Guide to Boil Water Alerts

Guide to boil water alerts

Water is the most crucial natural resource on our planet. Think of how often you use it in your daily life. Cooking, washing, recreation, eating and drinking all rely on water. Even some electricity-generating systems need water to spin a turbine and produce energy. From the moment you wake up to the moment you rest your head, water is a fundamental part of life.

Most people in the U.S. experience the blessing of clean water available at their convenience. Turn on the kitchen tap, and you can receive a flow of crisp, clean water right to your home. But even in America, contaminants can enter the water supply, changing the way we use and consume the water we rely on every day. Understanding boil water alerts is the first step in navigating these situations.

What Is a Boil Water Alert?

Health departments will issue a boil water alert when a contaminant enters an area’s drinking water. This instance can also go by other names, including a boil water notice or boil water advisory. Whatever its name, a boil water alert is an emergency you should take seriously. You’ll have to adjust various aspects of your life to keep you and your loved ones safe. Drinking contaminated water can be detrimental to people’s health, so the adjustments made to avoid these consequences are more than worth it.

Your local government may release a boil water “precautionary advisory.” This type of alert means there is a possibility of water contamination, but authorities have yet to confirm it. Use your best judgment during precautionary advisories, but erring on the side of caution may be in your best interest. Treat a precautionary advisory as a regular boil water alert to ensure everyone is safer from the possibility of contamination.

Contamination of your area’s water supply can happen for many reasons, including the following.

  • A burst water pipe: When a water pipe bursts, exposure to outside variables compromises drinking water’s safety. Local authorities will have to fix the broken pipe and ensure water is safe to drink before you can return to typical water use.
  • Issues at water treatment facilities: Local water treatment facilities have state-of-the-art equipment to clean water, so it is safe for locals to drink and use in their daily lives. If these water treatment facilities run into problems, your local authorities will be quick to issue a boil water advisory. Regardless of the pollutant, you should boil any water that comes from your home’s faucets to ensure it is safe for use and consumption.
  • Natural disasters: Natural disasters such as hurricanes, tornadoes and floods can pose a risk to your area’s water supply. Strong winds, fallen trees and chunks of dirt can damage water pipes, making water unsafe to drink. Floods can lead to harmful water conditions, as they add unknown organisms, particles, pollutants and bacteria into the water supply.

A primary source of concern during any of the above events is sewage getting into the water supply. Some waterborne illnesses that could spread through sewage include diarrhea, cholera, E. coli and salmonella. Always be careful to boil your water or stock up on bottled water to supplement your needs throughout the emergency. Ensure your water is clean before you drink it or use it for other purposes like cleaning your house or washing dishes.

How Do Boil Water Alerts Work?

It’s essential to keep calm and maintain a steady focus during boil water alerts. As long as you continue to have water running to your home, you and your family will make it through. Be sure to follow your local boil water advisory to stay current with the latest information for your area. Following their instructions will ensure your family remains safe, even as you make some adjustments to your life and routine.

You can tune into your local news station on your TV or radio to learn about the state of your boil water alert. These avenues of information work, but other modern methods can be more helpful to you. If your town uses an emergency mass notification system, you can receive boil water alerts right to your phone. You’ll stay abreast of the latest information and know when you can return to typical water use without missing a beat after receiving your local update.

Contact your local authorities to learn if you can register your phone number to receive local alerts and other updates, so you’re always ready in case of a boil water alert and other emergencies.

Boil Water Alert Tips

You can make it through a boil water alert with the right practices. You’ll have to make some adjustments to your daily routine, but these changes will help keep you and your loved ones safer throughout the event. Here are five helpful tips to use if your area is going through a boil water alert.

1. Boiling Water the Correct Way

Boiling your water to make it safe to consume and use is the cornerstone of a boil water alert. Failing to boil your water before drinking can result in illness and other negative consequences. Be sure to boil your water the correct way to reduce your risk of these outcomes.

Here is a step-by-step process for boiling your water.

  • Step one: Fill a pot with water from your faucet. If the water is cloudy, you may wish to run it through a coffee filter or clean cloth to remove any sediment or particles. Feel free to skip the filtering process if your water looks clear.
  • Step two: Bring the water in the pot to a rolling boil. How long do you boil water for a boil alert? Hold this boil for one minute at elevations below 6,500 feet. For elevations above 6,500 feet, you’ll have to boil water for three minutes to destroy any contaminants. Note that coffeemakers can’t hold the correct temperature long enough to remove pollutants, so you should use a stovetop pot or electric kettle for this step if available.
  • Step three: Let the water cool before storing or drinking it. Placing a pot of freshly boiled water in the fridge may put unnecessary strain on your fridge’s cooling system. And, of course, hot water can cause severe injury to anyone who tries to drink it. Let it rest on the counter until it reaches room temperature before use.

2. Using Your Boiled Water

Once you’ve boiled your water, it’s safe to use for several household purposes. Water is essential for everyday life, from quenching thirst to completing your daily routines. Here are a few of the ways you can use your boiled water.

  • Drinking: People drink a lot of water every day. According to the Mayo Clinic, men and women should consume about 15.5 and 11.5 cups of fluid per day, respectively. Depending on the size of your pot, storage containers and your family, you may need to do a lot of boiling to quench everyone’s thirst.
  • Making ice: Many modern refrigerators make ice using the water from your water lines. This ice is unsafe for consumption during boil water alerts. You must boil water from your faucet and let it cool before filling ice trays if you wish to use ice during a boil water alert. When your local government lifts the boil water mandate, you should run your ice maker and discard the ice repeatedly over a 24-hour period before it is safe to consume.
  • Preparing food and drinks: Many foods and beverages need water. From cooking soup or pasta to brewing tea or mixing a drink, water is essential. Make sure to only use boiled water in your recipes to keep yourself and your family members safe as you eat and drink. Remember to use pre-boiled water when brewing coffee, as coffeemakers can’t decontaminate water during a boil water alert.
  • Caring for pets: Pets can become ill from the same germs as their owners, and owners can catch illnesses from their pets. You should only give boiled or bottled, distilled water to your pets to ensure they stay safe from whatever contaminant has entered your local water supply.
  • Preparing baby formula: It’s paramount that you prepare baby formula with pre-boiled water to keep your infant healthy and happy. Also, be sure to sterilize your baby’s bottles and accessories before use.
  • Brushing your teeth: Brushing your teeth with water from the tap puts you at risk of accidentally swallowing dangerous substances. Use pre-boiled or distilled water when brushing your teeth to enjoy clean teeth without the risk of contamination.

3. Washing Dishes During a Boil Water Alert

The CDC recommends using disposable plates, utensils and cups during a boil water alert to simplify the process of keeping everyone in your family safe from dangerous water. If you’d rather continue using your regular dishes, you’ll have to take a few extra precautions. Dishwashers are safe to use if the water’s temperature during the final rinse cycle reaches 150 degrees Fahrenheit. You’re also safe to use your dishwasher if it has a sanitizing cycle that uses high heat to sanitize your dishes.

Hand-washing your dishes during a boil water alert will take a bit more effort. Here are some steps to follow if you plan on washing your dishes by hand:

  • Wash and rinse as usual, being sure to use hot water and soap. If you have a two-sided sink, do this step on one side, leaving the other empty for the next step. You could also use a separate, oversized container for step 2.
  • Add one teaspoon of unscented bleach to a separate basin per one gallon of warm water. Combine these elements to create a sanitizing solution for your dishes.
  • Soak your rinsed dishes in this solution for at least a minute.
  • Remove dishes from the sanitizing solution and let them air dry before using.

4. Cleaning Surfaces During a Boil Water Alert

Many people use water to clean inside and outside their homes. During typical days, you can use convenient water straight from your sink or outdoor hose to perform your cleaning routines. However, cleaning practices are a bit different during a boil water alert.

If you need to do some cleaning during these times, you should use boiled water, bottled water or a sterilized water and bleach solution. Using your regular household water could contaminate various surfaces and objects in and around your home. Be especially careful to use sterilized water to clean areas your family will touch, as some contaminants can transfer via contact.

5. Going to Restaurants or School During a Boil Water Alert

Some restaurants in your area may stay open during a boil water alert. Restaurants receive specific orders from environmental health officers on how to safely operate during these times. If a restaurant follows these orders and remains open, you can dine there knowing your food, beverages, dishes and utensils are safe. Restaurants can even serve fountain drinks if their equipment uses distillation or reverse osmosis.

Schools may or may not stay open during a boil water alert. Your school board will decide based on their staff’s and students’ needs while using information given to them by health and safety authorities. Stay informed with your area’s current news to decide if it is safe to send your child to school during a boil water alert.

Boil Water Alert FAQs

A boil water alert can be a time of uncertainty. Here are some frequently asked questions about boil water alerts to help you prepare for and make it through such a situation.

What Happens If You Drink Water During a Boil Alert?

Drinking water straight from the tap during a boil water alert can have severe consequences. The water may contain contaminants that put you at risk of various illnesses and health issues. Microorganisms, particles from the sewage system and unfiltered debris all pose risks to your health and well-being during a boil water alert.

Avoid drinking water from the tap at all costs during a boil water alert. Consider the water that comes from your faucet during these times as unfit to drink unless you take the proper steps to clean it. Stay current with updates from your local authorities to know when water from the tap is safe to drink again.

Is It Healthy to Boil Water for Drinking?

As its name states, a boil water alert tells people in a given area to boil their water before consumption. While drinking water straight from the tap could have dangerous consequences, boiled water is safe to drink because the high temperature kills any disease-causing bacteria.

The good news is that boiling water to remove contaminants is fast and easy. At elevations below 6,500 feet, bringing water to a rolling boil for one minute is enough to make it safe to drink and use for other purposes. At elevations above 6,500 feet, you’ll need to boil your water for three minutes to remove contaminants. Once the water cools, it’s OK to drink.

Can You Shower During a Boil Water Alert?

You can shower during a boil water alert. Be sure to take the correct precautions and instruct members of your household to do the same, as showering during a boil water alert poses some risks. Make sure everyone in your family avoids drinking any water from the showerhead during their shower.

Keep your mouth closed during the length of your shower. If you have toddlers or infants who need help bathing, take every measure to ensure the water stays out of their mouths. Consider giving infants and toddlers sponge baths to reduce their risk of ingestion. Explain to the members of your household that it is still safe to shower, but they need to take these extra precautions to keep themselves safe.

Can You Wash Clothes During a Boil Order?

If the water entering your house is free from dirty substances, you are safe to do your laundry as usual. Hot water cycles and the heat from your dryer will help sanitize your clothing, giving you peace of mind. The real risk during boil water alerts is drinking contaminated water, which is almost impossible during a standard laundry routine.

For this reason, you can wash your clothes with confidence during a boil water alert. Your family can wear washed clothes without any negative consequences. As always, listen to local authorities to learn about any special precautions or suggestions during the boil water alert, as every situation can be different.

Can You Drink Filtered Water During a Boil Order?

You should only drink properly boiled water during a boil water alert in your area. Activated charcoal filters and other forms of household water filters can’t remove contaminants associated with boil water alerts. Only drink water after boiling it, and avoid using your filters during these emergencies.

Running water through your filters can contaminate them. Then, when you use the filter after the boil water alert has ended, you could put yourself at risk of drinking a lingering contaminant. If your area is under a boil water alert, retire your filters and only drink water after boiling it. You can store boiled water indefinitely, so keep it in your fridge in a sealed container to always have some drinking water available.

How Long Do Boil Orders Last?

Boil water orders can last any length of time. Due to the many possible reasons for a boil water alert, the length of time one lasts will vary. Most boil water alerts last 24 to 48 hours, but in extreme circumstances, these emergencies can last far longer. It all depends on the cause of the alert and how fast local agencies can fix the issue.

Your local authorities will put out a statement when the water in your area is safe to drink again.  In the meantime, you’ll need to practice patience in case the boil water alert lasts for an extended period.

How to See If There Is a Boil Water Advisory

The last thing you want is to drink water that contains pollutants, microorganisms or other contaminants. Your local water company will put out statements if the water is unsafe to drink. Make sure you subscribe to any available e-newsletters or sign up for text alerts that come straight to your smartphone.

In today’s society, information travels fast. You may lack time to turn on the news or read the local paper to learn about a boil water alert. These electronic updates will let you know when your area is under a boil water order and when the water is safe to drink again. Avail yourself of these automatic alerts to stay informed and keep yourself and your family safer.

Find the Right Solution With Hyper-Reach

Hyper-Reach offers instant mass notifications for any situation. When you need to contact your team, your employees or your town during an emergency, you need an electronic solution that makes it easy and convenient for everyone. Hyper-Reach is that solution. Our services can help you keep people informed and safer during a boil water alert and other critical events requiring mass updates.

We started as a one-man company back in 1995 and have grown into a leading provider of mass notification services, as well as other computer-enabled communications solutions. When you need to contact a large group of people with a crucial message, our services can make the process easy and intuitive. Contact us today for more information about our mass notification solutions. We look forward to serving you.

Making it Easy for Citizens to Register for Emergency Alerts

We’ve been working on a comprehensive “marketing playbook” to help get citizens signed up for emergency alerts. With the right tactics, we think we can get 40% or more of a community’s residents signed up for alerts, instead of the 2%-6% which is much more typical. 

We want to talk about what local governments do – and don’t do – to make it easy for residents to sign up for their mass notification system. So we did a little research. Using a random sample of 50 governments we knew had an alert system (including Hyper-Reach, Everbridge, OnSolve, and Rave Mobile Safety) we reviewed their website and did Internet searches to see how easy it would be for a citizen to find their sign up form. 

In case you’re interested, it was a pretty diverse sample, ranging from Los Angeles, CA to Surrey County, NC, with lots of other cities and counties around the country. Here’s what we found: 

Sign Up Links Are (Mostly) on the Home Page

This was great news. While the link wasn’t always very visible or easy to find, it was on the home page in more than 2/3rds of local government websites. 

But you can do better.  After reviewing every homepage, here are a few suggestions: 

  1. Use a button instead of text. A lot of the time, the link was just in the form of text, making it hard to see. A button, or even some bolding and highlighting of the letters would help it stand out. 
  2. Put it high on the page. Some home pages take 2, 3 and even 4 screenfuls.  We understand: your county or city has a lot of information to convey. But if you want people to act, you need to make it easy for them to see the link instead of making them scroll down to the bottom.
  3. Eliminate ambiguity. Many websites seem to have multiple ways to sign up for “alerts.” (This is especially true of CivicPlus websites.) In reality, many of these alerts have nothing to do with emergencies, but often it’s not so clear. Look at your website and ask yourself, “if I wasn’t sure what I was looking for, would I know which alerts to sign up for?”

How Many Clicks to Get to the Form?

This was not such great news.  Most of the time, the link on the home page went to some other page – such as the Emergency Management page – instead of directly to the form. And then to another page. And another. About 2/3rds of the time, someone looking for the signup form would need to click four or more times. And every click is an opportunity for your citizen to give up before filling that form out. 

One page should be the most someone needs to go through to get to the signup form.  And that page should have a very clear link to the form, preferably in the form of a button.

Can You Find it on Google?

Since 28% of websites didn’t have the link on their homepage, what about Google? We searched on “emergency alerts for [county/city, state]” (filling in the name of the community), and found that the link only showed up about a third of the time. 

This is a great opportunity for search engine optimization or “SEO”.  It’s exactly the kind of information that search engines want to help people find. If you don’t know how to do SEO, we’re planning to write a future article to help you. 

How Many Clicks From the Google Results?

At this point, we’re down to a very small sample, but once again you can see that a resident looking for their community’s alert sign up form has to do more work than they should. 

What’s the bottom line?

Based on this research, it shouldn’t be surprising that most communities get so few people signed up for emergency notification. It’s too hard to find the form – even when you know what you’re looking for (and most people don’t.)

Want to do better? We’ve identified more than 50 steps that can help you get more of your citizens signed up. And we’re working on more!

If you’re a Hyper-Reach customer, we’ll be contacting you about how you can improve your signup rates.  And if you’re not, set up a demo and we’ll tell you all about it.

Use Templates for Fast, Quality, Consistent Emergency Weather Messages

Message templates are a useful way to create high quality, consistent messages quickly and make sure that you’ve included all needed information. 

To be clear, we distinguish a message template from a pre-written standard message you might use in a specific situation. A pre-written message might describe a specific type of situation, such an active shooter or tornado alert, but not have key details specific to the actual situation. For example:

Pre-written message: “A tornado warning is in effect for this area.  Please take shelter immediately.”

Detailed specific message: “A tornado warning is in effect in northeast Clay County for the next 2 hours.  Please shelter in place immediately until 9PM or otherwise notified.”

While there’s a place for both, the extra information in the second message gives it additional authority and credibility, which can help its effectiveness. In journalism, they tell you to follow the 5Ws (what, when, where, why and who) model. As Dr. Dennis Mileti has noted, what the message says is really important. For example, lack of detail can undermine a message and result in people looking for confirmation and delaying action. 

We think most emergency managers agree. After reviewing hundreds of mass notification messages, we found at least some of these specific details in more than 80% of them.

We believe strongly in Dr. Mileti’s model, which converts the 5Ws into WHAT to do, WHEN to do it,  WHERE is the danger, WHY (the hazard or consequence) and WHO’s giving the message.  

Because SMS and IPAWS messages must be short, we recognize the need to abbreviate, but that’s an additional argument for creating templates – so you can make sure you pack the most information into the space you have. 

Fortunately, Hyper-Reach makes it easy to create unlimited customized and flexible message templates.  For each “W” element you need to write for a specific situation, you can just type a prompt or cue in curly brackets, like this: {describe hazard}.  Then, when you go to use the template, you’re prompted to “fill in the blank” by writing what would go in place of that prompt (we call them tokens.) 

In fact, we think templates are so useful, we’ve included them in our smartphone app – Hyper-Reach Launch™. We know that most of our competitors are lacking IPAWS support in their smartphone app, which makes us wonder if they have templates in BOTH their web interface and smartphone app.

Below you’ll find 90-character and 160-character messages we created for you to use or modify to your needs. The character limit for a single SMS message is 160 characters, although Hyper-Reach can send longer ones. While the old length was 90, FEMA has increased a WEA message length up to 360 characters on 4G LTE networks and beyond. WEA message length will continue to be a maximum of 90 characters on 3G and earlier networks.

Flood alert

90-character message:

{Source}: Flood Risk {Location}. Leave by {Evacuation time}. Msg Exp {Expiration time}


Source: Elm Cty Sheriff

Location: btw Main&Pleasant St, Woodton

Evacuation time: 2PM

Expiration time: 6PM

Resulting message:

Elm Cty Sheriff: Flood Risk btw Main&Pleasant St, Woodton. Leave by 2PM. Msg Exp 6PM.

160-character message:

{Source}: Flood Risk {Location}. Move {Secure distance} out by {Evacuation time} or you’ll drown. More info: {Link}. Msg Exp {Expiration time}

Example 160-character message:

Source: Elm Cty Sheriff

Location: btw Main&Pleasant St, Woodton

Secure distance: 2+ blocks 

Evacuation time: 2PM

Expiration time: 6PM

Resulting message: 

Elm Cty Sheriff: Flood Risk btw Main&Pleasant St, Woodton. Move 2+ blocks out by 2PM or you’ll drown. More info: Msg Exp 6PM.

How your citizens will see it



Tornado Alert:

90-character message:

{Source}: TORNADO ALERT for {Location} until {Expiration time}. More info: {Link} 


Source: Fayette Cty EMA

Location: Fayette Cty, OH

Expiration date: 10PM


Resulting message:

Fayette Cty EMA: TORNADO ALERT for Fayette Cty, OH until 10PM. More info:

160-character message:

{Source}: TORNADO ALERT for {Location} until {Expiration time}. Take shelter now. Check local media & authorities. Possible evacuation orders: {Link} 


Source: Fayette Cty EMA

Location: Fayette Cty, OH

Expiration date: 10PM


Resulting message:

Fayette Cty EMA: TORNADO ALERT for Fayette Cty, OH until 10PM. Take shelter now. Check local media & authorities. Possible evacuation orders:


Hurricane Alert:

90-character message:

{Source}: HURRICANE ALERT {Location} until {Evacuation time}. Take shelter! {Link} 


Source: Fayette Cty EMA

Location: in this area

Evacuation time: 7/14 @ 6PM


Resulting message:

Fayette Cty EMA: HURRICANE ALERT in this area 7/14 @ 6PM. Take shelter!

160-character message:

{Source}: HURRICANE ALERT for {Location}. Take shelter by {Evacuation time}. Urgently complete efforts to protect life and property. More info: {Link} 


Source: Fayette Cty EMA

Location: Fayette Cty

Evacuation time: 7/14 @ 6PM


Resulting message:

Fayette Cty EMA: HURRICANE ALERT for Fayette Cty. Take shelter by 7/14 @ 6PM. Urgently complete efforts to protect life and property. More info:


Snow squall alert

90-character message:

{Source}: Snow squall alert for this area til {Expiration time}. Icy roads. Slow down! 


Source: Monroe Cty

Expiration time: 1/29 at 10PM

Resulting message:

Monroe Cty: Snow squall alert for this area til 1/29, 10PM. Icy roads. Slow down! 

160-character message:

{Source}: Snow squall alert for this area til {Expiration time}. Slow down or delay travel. Near zero visibility & icy roads in heavy snow. Updates: {Link}. 


Source: Monroe Cty

Expiration time: 1/29 at 10PM


Resulting message:

Monroe Cty: Snow squall alert for this area til 1/29, 10PM. Slow down or delay travel. Near zero visibility & icy roads in heavy snow. Updates:


Wildfire alert1

90-character message:

{Source}: Extreme heat {Location} til {Expiration time}. Possible wildfires. Monitor news.


Source: San Diego Cty SO

Location: across the cty

Expiration time: 7/12

Resulting message:

San Diego Cty SO: Extreme heat across the cty til 7/12. Possible wildfires. Monitor news.

160-character message:

{Source}: Catastrophic fire danger forecast in {Location} til {Expiration time}. Avoid bush fire prone areas. Monitor local news. Updates: {Link}. 


Source: Monroe Cty

Location: some areas of the cty

Expiration time: 7/12


Resulting message:

San Diego Cty SO: Catastrophic fire danger forecast in some areas of the cty til 7/12. Avoid bush fire prone areas. Monitor local news. Updates:


Wildfire alert2

90-character message:

{Source}: Wildfire {Location}. Evacuate {Evacuation time}. Call {Phone}.


Source: San Diego Cty SO

Location: north of Hwy 14, east of Route 5

Evacuation time: now

Resulting message:

San Diego Cty SO: Wildfire north of Hwy 14, east of Route 5. Evacuate now! Call 211.

160-character message:

{Source}: Wildfire {Location}. Evacuations occurring! Avoid high-risk areas. More info: {Link}. For evacuation call {Phone}.


Source: San Diego Cty SO

Location: north of Hwy 14, east of Route 5


Phone: 211

Resulting message:

San Diego Cty SO: Wildfire north of Hwy 14, east of Route 5. Evacuations occurring! Avoid high-risk areas. More info: For evacuation call 211.



Minimize Human Losses & Economic Damage During Flood Season

Flood season is on its way – so as a critical event management company – it’s time for us to talk about this hazard. Flooding is the most common natural disaster in most US states – and the most expensive. According to the American Red Cross, around 90 percent of damage caused by natural disasters is from flooding. Floods cause an average of 100 US deaths each year. Since 2000, overall flood damages have quadrupled in the U.S.

So what are the risks, trends and what can be done to be prepared better for floods?

Flooding usually occurs after intense and repeated rainfalls. Flood season varies for inland and coastal territories. Inland areas are most often at risk during spring and summer because of heavy seasonal rains. Coastal and nearby inland areas are more likely to flood due to summer and fall tropical storms.

And oceans are rising faster now. NOAA reports that rising seas are bringing water into coastal communities at record rates. That means more damage to homes, inundated roads, and unsafe drinking water, among other things.

By 2030, the frequency of high-tide flooding could double or triple, according to NOAA. They project that, by 2050, that number could be up to 15 times as great, with the typical coastal community flooding between 25 and 75 days a year.

And flooding is not something we’re in control of. While forecasts may be more precise, severe weather can cause drastic damage whether expected or not. But we can get prepared.

Here’s what we think emergency response teams can do to minimize the human losses and economic damage during flood season:

  • Know your flood risks. 

According to the NY Times, flood risk is far greater than official government estimates. Across the United States, new calculations by the First Street Foundation suggest that millions of people are exposed to a hidden threat of flooding — and one that will only grow as climate change worsens. The map below will help you to estimate the risk for your county. Or you can look up a specific address at the foundation’s new website.

If you prefer a historical view, you can see empirical flood risk and flood-related costs for your state and county at:

  • Be proactive. Inform your community about flood risks in advance.

Grab people’s attention about the problem and give them information they will find useful. (The site is great for this because folks can look up their specific address.)  Share potential flood-related costs with your community. 

Get people’s attention by appealing to their pocketbooks. According to a new Stanford University-led study almost 4 million single-family homes in floodplains are overvalued by an average of $11,526 per house – nearly $44 billion in total. And that’s without accounting for the greater risk predicted by the First Street Foundation FloodFactor site. 

Spread the word via social media, your county or city website, local newspapers, etc. And when you do, use that as a reason for residents to sign up for emergency alerts, assuming you have a system. Here’s a press release from our marketing plan for citizen sign up that you can use as a model. (If you don’t have a system, check out Hyper-Reach.)

  • Develop preparation plans and protocols.

You’ve probably already done this – after all, you’re in emergency management. But we have to say it anyway.  When it comes to emergency preparedness, knowing exactly what you are going to do and say to the public is absolutely essential. 

  • Make sure you have a mass notification system at your disposal. 

With a mass notification system like Hyper-Reach, you can both send alerts to the public and also communicate with your staff quickly and effectively. With a unified communication platform, you can send hundreds or thousands of voice, text, email and other messages from one screen and with a  minimum of effort. And if the system is Hyper-Reach, you can even reach people with browser push notifications and Amazon Alexa smart speakers.

  • Create message templates for flood alerts

Message templates save time and eliminate ambiguity by providing a “fill-in-the-blank” approach to creating alert messages.  We’ve developed some emergency weather templates based on the Five W’s (Who, What, When Where, and Why) principle.  Feel free to use them as is, or as a model to create your own. 

Don’t have an emergency notification system in place? Take a look at Hyper-Reach today. It’s the easiest-to-use, most scalable, reliable and secure mass notification solution for public safety, local government, education, and business.

Using a Features Checklist to Evaluate Mass Notification Vendors

We just finished a pretty comprehensive comparison of Hyper-Reach to our primary competitors. While we think we stack up very well, that’s to be expected.  More important, is what you think when you’re comparing vendors for emergency alerts. 

That got us thinking about the criteria you might use in evaluating different features.  Because not all features are equally valuable or important in real life. 

We’ve seen requirements from some customers that had us scratching our heads. For example, allowing a resident to point to a place on a map to identify their address when registering for alerts. Or supporting the Windows Phone operating system for sending messages. 

It’s not that these things are irrelevant, but making them mandatory to your selection of a mass notification system can box you into a single vendor who’s potentially going to charge you much more than its competitors. (You could probably replace every old smartphone for the difference in cost.)

And you might lose out on important new features that you actually care about.

You’re the best arbiter of what’s important to you. Here are some criteria you might want to apply in making that determination:

  1. Impact or utility. How much of a potential impact does a particular feature have? To illustrate, we’re now offering message delivery on Amazon Alexa smart speakers. Since there are now more of those than home landlines and they are growing, the impact of this technology on your ability to reach the public is potentially huge. 
  2. Frequency. How often are you going to use a particular feature?  For example, we offer a really easy message template capability that you can literally use for any alert, to make your messaging more clear and consistent. 
  3. Cumulative Speed. We say “cumulative” because there many ways a message can be delayed or sped up. A system that’s easier to use, for example, will deliver messages faster, all things being equal. Consider the impact of every step in the process, from message creation, to selecting your audience, to delivering calls, texts, emails, etc. You might even include getting to your laptop, since we’re getting fabulous reviews on our smartphone launch app.
  4. Total cost of ownership. Beyond what you pay for the system itself, consider costs such as training time, add-on charges (many vendors charge extra for every little thing), etc. 
  5. Service. Everyone will tout their customer service, but we have customers who not only tell us that ours is fantastic, it’s also a big step up from whoever they were using before. 

At Hyper-Reach, we focus on what we think really matters. So we offer the most ways to get citizens to sign up and the most ways to deliver a message. Because every additional citizen you reach makes your system that much more effective. 

While there might be some obscure feature we don’t offer, the benefit to that is a simpler, easier-to-use system that anyone can be trained on in just a few hours. Which means you can send messages faster and spend less time in training. 

As we said, only you can decide what’s really important to you in a critical event management system. But we’re finding that more and more people are telling us that we offer everything they really care about. Typically at a cost of 15%-30% less than what our competitors charge. And that will buy a lot of cellphones. 

Using Smart Speakers for Citizen Alert Sign Ups

We’ve been talking about the ability to deliver messages on Alexa-enabled smart speakers – a feature we call AlertSmart™– a lot.  And for good reason.  Since there are now more smart speakers in the US than home landlines, AlertSmart represents an important new way of getting emergency alerts to your residents. 

We mean IMPORTANT, because we’re projecting that more than 99% of homes won’t have a landline by the end of the decade.  So finding new ways to reach the public is critical to keeping mass notification systems relevant. 

But there’s another way that Hyper-Reach AlertSmart can help you deliver emergency alerts to your citizens.  Because soon, we’ll be able not only to send emergency messages to your residents through Alexa, but also to register those residents for message delivery by phone and email. 

As you might have guessed, Amazon has the name, address, email address and phone number of almost all of its Alexa users.  And Amazon is willing to pass that information on to us if we get the citizen’s permission.  So the dialog will go something like this: 

Citizen: “Alexa, enable Hyper-Reach”

Alexa: “OK, here’s Hyper-Reach. Also, with your permission, I can provide Hyper-Reach with your address and contact information so they can send you notifications by email and phone.  That way, you’ll get the notification immediately, even if you’re away from your Alexa unit.  Would you like me to do that?”

Citizen: “Yes”

Alexa: “OK, I see that you have all of your information on file.  Is the correct phone number XXX-XXX-XXXX?”

Citizen: “Yes” 

Alexa: “Great.  And is your address [reads address]?

Citizen: “Yes”

Alexa: “Thanks. You’re all set.  Now, when Hyper-Reach sends you a notification via your Alexa unit, you’ll also receive a text message and email, so you can get the information no matter where you are.  Thank you for using Hyper-Reach.”

As you can see from this example, signing up for Hyper-Reach using an Alexa unit is much easier than the standard method most emergency alert providers use. The standard method involves a web-based form, which requires the citizen to:

  1. Know the URL or address of the form or where to find the link. 
  2. Create an account (Note: we don’t require an account.)
  3. Fill out their name, address, phone number, etc. 
  4. Verify their submission with some other step, such as clicking on a link in an email. 

While all of those steps are well-meaning, they are also a hassle for many people, most of whom are filling this form out on the tiny screens of their cell phones.  Which is why so many communities have such poor signup rates. (We recently heard from one of the largest counties in the US, which has just 1.5% of its citizens registered for emergency alerts.)

Of course, Hyper-Reach also has a web-based form. But our process is simpler and easier than other mass notification companies. And we go way beyond just a form on the internet, with more ways for citizens to register than any other company.  Which is why we’ve hit registration levels of up to 35%.

With signing up via Alexa units, registration among our customers is just going to get better and better.

Seven Keys to Citizen Engagement

get citizens signed up for alerts

We’re developing a turnkey marketing plan that can empower communities to get their citizens signed up for emergency alerts and community notifications. So we’ve been working with a handful of public agency clients to see how the plan works in real life. The results are exciting, so we wanted to summarize seven key opportunities to get the maximum number of your citizens signed up. Even if you use another service, you can use most of these ideas:

1.Push notification, Alexa, and more.

Hyper-Reach has the most ways of any mass notification service to get citizens signed up, and you should use them all.  But we want to focus on two here:

First, you should put a push notification request right on your homepage, as well as any other webpages you think appropriate. If you do it with us, we can then deliver browser-based alerts to every citizen who accepts them. Iif you’re not a Hyper-Reach customer, you can at least use them to push your website visitors to your alert signup page.

Second, you should promote alerts on Alexa. (Sorry if you use another alert provider, this isn’t an option right now.)  Folks with Alexa units (90+ million in the US) just need to say “Alex, enable Hyper-Reach” to start getting alerts on their Alexa-enabled devices.

2. Web page invite: get it right!

Every major provider has a web-based registration form for mass notification, but many communities hide the link or make it difficult for citizens to find. Get a highly visible button with a clear Call To Action and put it where your website visitors will see it.

You can also leverage what internet marketers have been doing for years and use SEO (search engine optimization) tricks and local publicity to help Google, Bing, etc. point citizens to your sign up page links. It’s not hard to do and will make it much easier for citizens to find you.

3. Email

Your city or county has the email addresses of their employees and possibly more. Every one of those people have the email addresses of friends and family in the area. Why not send an email to the folks you can reach easily and ask them to forward your invitation to sign up for your mass public alert system?

You might even try to get the school system to help, since they have the email addresses of teachers at a minimum, and possibly parents. Many school systems have their own mass notification system, which means they’ll appreciate the value of yours, but also means you’ll need to distinguish what you’re offering from the schools’.

You can take this same idea to local organizations and businesses who have their own email lists and recruit them to do the same. After all, they have an interest in the safety of their members and employees.

4. Leverage social media

You probably have a Facebook page and maybe even a Twitter account. Hopefully, you’re using that to promote your enrollment form for your public notification system. But why stop there? There are all kinds of groups in your community with their own Facebook pages and many of them will be willing to post your message to get their members signed up.

And while you’re at it, get yourself a Nextdoor public agency account and promote the signup page there.

5. Flyers and handouts

There are lots of places you can post a handout, flyer or other kind of promotional material. Libraries, senior centers, coffee shops, and restaurants are just a few examples. If you’re a Hyper-Reach customer, we can customize some materials for you from our extensive library of templates.  Just ask!

6. Local real estate

Getting people to sign up for emergency notifications when they first move in seems natural. See if your local landlords and realtors are willing to hand a sign up form to folks who are moving in.

And reach out to homeowners associations and neighborhood groups who may have an email list, bulletin board, newsletter, etc.

7. Your Hyper-Reach system (or a different system, if you have one.)

Using your existing mass notification system is a great way to promote registrations. Your message can suggest that people sign up their cell phone, update their information, and encourage their friends and family to sign up too.  We suggest publicizing this campaign ahead of time and sending your message when it’s least likely to be considered an intrusion.

Obviously, there’s a lot here. To give you an idea of how much, the most recent plan we’ve put together for one of our agency customers is 154 pages long and still growing. But you don’t have to do it all and you don’t need to do it all at once. Get started with the basics and do a little each week. And if you’re a Hyper-Reach customer and want us to help, let us know. Our plan is to help everyone of you get as many citizens as possible enrolled in this vital service.

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AlertSmart(tm) Means Accessible Alerts for the Blind and Visually Disabled

We’ve been talking about AlertSmart™ for weeks now. AlertSmart is our new process for delivering mass notification and emergency alerts through Alexa-enabled smart speakers. And it’s a big deal, because smart speakers will be a powerful way for people to communicate in a few short years.  

Thanks to Hyper-Reach, smart speakers can be a powerful way for public safety and emergency managers to communicate to the public today. That’s because there are now more smart speakers in the US than home landlines. And getting your residents to turn on AlertSmart for their Alexa units is as simple as saying, “Alexa, enable Hyper-Reach.”

But there’s an added benefit to AlertSmart: providing access to emergency alerts for the blind. 

Because AlertSmart can help you deliver emergency alerts and mass notification services to the blind (and the deaf, actually, but that’s another story.) And that can be useful for meeting the requirements of grants, federal and state laws and your own sense of obligation to all your citizens. 

Smart speakers are game-changing technology for the blind community. They provide accessibility by voice and sound and make tasks much easier than previous technologies could.  Here are just a few examples:

  • Easy access to news/information, websites and searches
  • Time and list management
  • Making home automation and security easier
  • Controlling appliances, thermostats and other home devices
  • Access to audiobooks and music
  • Finding and using recipes
  • Providing fashion assistance (with a camera-enabled device, such as the Echo Show)
  • Reading pill bottles, recipes and other written material (requires camera-enabled device)
  • Communicating, either by phone or text (“Alexa, call Mom.”) and even playing games. 

As one Alexa user reported to Amazon: “I am totally blind, so being able to tell Alexa what to do is wonderful. I like the fact, we can get videos, tv shows, music, etc. for us to listen to.”

While no one appears to know exactly how many of the blind have smart speakers, there are clues from other sources. One publication estimates that 95% of blind people have a smartphone, suggesting that the blind can be avid technology adopters. A recent study by Strategy Analytics says “smart home devices such as smart speakers were used by the vast majority of the blind or visually impaired participants in our research.” Every publication dedicated to the blind seems to have articles on smart speakers. And the National Federation for the Blind has created special services to be delivered over Alexa units.

And Amazon Alexa devices seem to be the smart speaker of choice for the blind. A CBC radio report says “Amazon Echo seems to be coming out on top…among the blind community.” And Martin Ralfe, of UK’s Guide Dogs for the Blind Association, describes the Amazon Echo as “the most successful product on the planet” for accessibility for the blind. 

The bottom line here is that delivering emergency alerts through Alexa and other smart speakers is an effective way to provide an additional level of meaningful access to the blind. And that’s important for emergency managers and public safety officials who have both a moral obligation to serve all of their citizens and potential legal obligations to provide access, such as Section 504 of the Rehabilitation Act, Section 308 of the Stafford Act and related federal and state regulations. 

So if you’re an existing Hyper-Reach customer, ask us how AlertSmart can help you deliver emergency alerts to all your citizens. And if you’re not using Hyper-Reach, find out how we can help you.

Help Your Community and Save Money Without Compromise

It’s no secret that many state and local budgets are getting hammered by Covid-19 and its aftereffects. Most states are suffering revenue cuts of 1% to 10% or more. According to the Wall Street Journal: “Policy analysts estimate state and local revenue losses due to the coronavirus pandemic will total about $300 billion through fiscal year 2022, though that doesn’t include rising expenses.”  And those “rising expenses” can be significant, including mitigation efforts associated with Covid, such as ventilation systems, sanitizing protocols, etc.

So most agencies within state and local governments are, or should be, under considerable budget pressure. Which drives many of them to look for savings, even if it’s not their budget on the chopping block. After all, if an agency can find savings for their community – savings that don’t sacrifice their mission or important functionality – why wouldn’t they act on that?

Which takes us to our favorite topic: mass notification services. Because if you’re using one of our major competitors, such as Everbridge or Onsolve (aka CodeRed), Hyper-Reach can save you big money. And while you might worry that switching to a lower cost service could lose you functionality, reliability or something else, the reality is that Hyper-Reach probably provides everything you care about, and gives you added features you can’t get from our competitors. 

Much of what local governments spend on mass notification is public record, so we can say with confidence that switching to Hyper-Reach is likely to save you real money. And if it doesn’t save you money, switching will probably still get you more for your money. 

How much can we save you? That depends on the size of your community and which company you’re using. But based on our research, the average cost of emergency alert systems across the US is about $0.45 per person. So an average county would spend about $46,000 a year on an emergency alert system, while an average municipality would spend about $7,600.  And we can save that average county more than $11,000 and the average town about $2,000.  

And because of the way that many mass notification companies price their services, we might save you a lot more than that. Because you could be paying a lot more than the average. Our analysis shows that some communities are paying much more per capita than their neighboring counties or cities. 

Even if we can’t save you total dollars, you could be getting much more from Hyper-Reach than your current provider. For example, most emergency notification providers charge extra for automated weather alerts; we include them standard. We also include IPAWS, unlimited social media feeds, unlimited administrative users and other features at no additional charge. 

And we have features that no one else provides. Our latest is AlertSmart™, the only emergency alert system that delivers notifications through Amazon Alexa devices. 

We’re also the mass notification system that’s most focused on helping you reach the mass of your citizens. Which is why we offer more ways to register than any other company, and more help in getting your residents to sign up. Which is why we’ve hit registration levels in some communities of up to 30%, while most of our competitors are lucky to reach 10%.

How well do we deliver on all of these claims? There’s only one way to find out: schedule an online demonstration and see for yourself.