Text Beats Talk in Emergency Alerts

A recent news item we saw says that 59% of survey respondents prefer to get emergency alerts by text, rather than by a voice call.

That’s not a surprise.  We did a quick search on Google news and found many articles showing the same thing in many different contexts.  Men who prefer to text rather than call girlfriends, low income patients who prefer text to interact with health care providers, college-age students, etc., etc.

It’s not everyone.  59% means that 41% prefer voice or some other method.  But it’s important.

So if folks prefer text, they need to register so you have their mobile number.  So why not give them the option to sign up for emergency alerts via text?  We’ve developed just such a method.  Drop us a note at jveilleux@ashergroup.com to find out more.


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