The importance of smartphones in Emergency Alert Registration

Recently, the US National Emergency Alert Registry asked some Facebook friends to test our Facebook-based registration page.  3/4ths of the people who responded tried it on their smartphones, although they didn’t specify the device.

Some other statistics help make the point:  57% of mobile users now have a smartphone and 23% of those do their web browsing exclusively or mostly on their phone.

Hyper-Reach and USNEAR are the only emergency alert registration pages which format for mobile devices automatically.  Most of the rest are pretty much unreadable on a smartphone.

With more than 40% of US households having no landline, how will you get those people registered if they can’t read the form?